About Us

Wyld Bub began on the Sunshine Coast of Australia with a simple belief: the things made for a baby's first years should be worth keeping long after them.

What started as a small passion project is now trusted by more than 220,000 families worldwide.

Every piece is designed by our team in Australia and brought to life by skilled artisans through our dedicated production partnership in Guangzhou, a relationship built over years so that each item meets the standard our families expect.

Our personalized pieces, like our hand knitted name sweaters and blankets, are made individually to order. They take a little longer to arrive, and we think that wait is part of what makes them worth keeping.

Baby clothes and keepsakes should feel special, not mass produced. That is the standard behind every piece we design.

Start with our most loved pieces, or read what parents say about us.