About Us

Wyld Bub began on the Sunshine Coast of Australia with a simple belief: the things made for a baby's first years should be worth keeping long after them.

What started as a small passion project is now trusted by more than 240,000 families in over 40 countries.

What makes a Wyld Bub piece

Made for them, by name

Our personalized pieces, like our hand knitted name sweaters and blankets, are made individually to order, with their name hand stitched into the knit.

Designed in Australia

Every piece is designed by our team on the Sunshine Coast and brought to life by skilled artisans we have worked with for years, so that each item meets the standard our families expect.

Made to be kept

Baby clothes and keepsakes should feel special, not mass produced. We design pieces worth keeping long after they are outgrown, from name sweaters to wooden musical carousels.

How your personalized piece is made

1. You choose the name and the colors.
2. We make it individually, just for them.
3. It is packed and sent to you with tracking.

Made to order pieces take a little longer to arrive, and we think that wait is part of what makes them worth keeping.

Loved by 240,000+ families

Read what parents say about us, in their own words.

Find the perfect gift

Create their sweater

Questions? We are always here at theteam@wyldbub.com.