About Us

Wyld Bub is a boutique baby brand founded on the Sunshine Coast, Australia. We design personalised keepsakes and heirloom-quality pieces for families who want something a little more intentional for their little ones.

What started as a small passion project has grown into an internationally loved label, now trusted by over 210,000 families worldwide.

Every piece is designed by our team in Australia and brought to life by skilled artisans through our dedicated production partnership in Guangzhou, a relationship we've built over years to ensure each item meets the standard our families expect.

Our personalised pieces, like our hand-knitted name sweaters and blankets, are crafted individually to order, which is why they take a little longer to arrive. We think the wait is worth it.

We believe baby clothes and keepsakes should feel special, not mass-produced. That's the standard we hold ourselves to with every piece we design.